MANAGEMENT

MANAGERIAL MARKETING
Studies in the field of MANAGEMENT form the foundation for shaping your own professional career path and personal life aspirations. The knowledge imparted during the studies, the skills developed, and the social competences acquired are universal, enabling our students to become experts in their chosen management area. Our students have the opportunity to participate in practical business projects and pursue their research passions, all in close cooperation with the socio-economic environment of our faculty. In today’s changing and demanding labor market, studies in MANAGEMENT offer the chance to secure an attractive job or start your own business, nurturing your own ideas and interests.
Studies in the field of MANAGEMENT offer many benefits and values for people interested in management methods and techniques used in market practice and for developing their career in the field of business and organization. Here are some reasons why you should study management:

Understanding management principles and theories: Management studies provide a solid theoretical foundation to understand the key principles and practices of contemporary management. Thanks to this, you gain knowledge about various aspects of management, such as strategy, organization, human resource management, finance, or marketing.
Development of leadership skills: Management is a field that focuses primarily on the effective management of people and other organizational resources. Studying management allows you to develop leadership skills, such as communication, team motivation, decision making under uncertainty, and creative problem-solving. These skills are crucial for success in your professional career as well as in your personal life.
Getting to know the different functional areas of the organization: Studies in the field of management allow you to get to know the different areas of the organization’s functioning and help to understand the interdependencies between them. This gives a broader perspective on the management context and enables effective management of the organization as a whole.
Preparation for work in various sectors and industries: The skills and knowledge gained during management studies are very versatile and can be applied in various sectors and industries. Management is indispensable in private companies, non-profit organizations, public institutions, and small and large enterprises. With management studies, you gain flexibility and the opportunity to work in many different environments.
Networking opportunities: Management studies provide valuable networking opportunities with fellow students, faculty, and industry professionals. This network of contacts can be very valuable in your future professional career because it opens the door to potential job offers, mentoring, or business cooperation.

The decision to study MANAGEMENT depends on your individual goals and preferences, but the values and benefits that this field offers are certainly noteworthy. Have we piqued your interest?
Get to know our management program specializing in MANAGERIAL MARKETING.
Master’s studies in the field of MANAGEMENT are a continuation of the student adventure. Before you choose your specialty, you will learn the secrets of mandatory subjects such as:

Management concepts
Enterprise financial management
Process management
Contemporary concepts of marketing
Logistics in business
Compliance in the enterprise
Strategic management
Management accounting
Entrepreneurship and gamification in business
Selected aspects of cross-cultural psychology
Personnel marketing
Leadership training
Enterprise value management

Specialty subjects include:

Analysis of markets and market information
Marketing in social media
Branding
Management of relations with the environment
Creative marketing strategies
Sales management

We have calculated that you will spend over 55% of your study time on practical classes, and you will dedicate 1/6 of your time to IT laboratories.”

We utilize a range of software in our classes, including for ex.:

Microsoft Office (LibreOffice Writer), MS Excel (LibreOffice Calc), Canva, Google Forms, MS PowerPoint (LibreOffice Impress), Local Data Bank of the Central Statistical Office, STRATEG, Economic Dashboard, Internet database REGON,
Statistica, GRETL, Inkodo, Adobe Acrobat Reader, Revas-Industry Business Simulations, Mentimeter, Trello, Isof, Fakir, CDN Optima, Padlet, Kahoot and others…

A mentoring internship is an integral part of our master’s studies, providing students with the opportunity to familiarize themselves with their potential future employers. Through collaboration with mentors from the socio-economic environment, particularly from the WEIZ Business Council, our students have the chance to develop their interests and skills within various enterprises and institutions operating in both domestic and global markets.
We collaborate with a diverse range of partners, including:

Our #WEIZPO staff are science enthusiasts, focused analysts, solution seekers, outspoken thinkers and, above all, mentors for your future professional career.

Once you complete your studies, a wide range of employment prospects awaits you, spanning various entities in both the public and private sectors. Here are some of the opportunities that may be available to you:

Private enterprises: Graduates in management can find employment in a variety of private enterprises, including large corporations and smaller companies. They often secure positions related to management and administration, resource management, business planning and analysis, finance, marketing, sales and customer service, team management, and market analysis.
Financial institutions: Banks, insurance companies, and investment funds also offer employment opportunities for management graduates. Our WEIZ graduates excel in positions related to human resources management, marketing and market communication, public relations (PR), project management, as well as administration and organizational roles.
Public institutions: Graduates from our program work in positions within government and local government administration. These roles may involve strategy planning, management control, and other management systems.
Consulting companies: Management graduates are sought after by consulting firms specializing in business consulting, analytics, and project management. Their versatile education and skills make them valuable assets in these dynamic environments.

Please note that the above are just a few examples, and there are numerous other employment possibilities for management graduates based on their individual interests, skills, and preferences.