Department of Marketing Communication
Research Objectives
The Department conducts research in the following areas:
- analysis of image and branding trends and their impact on brand value;
- development of personal branding strategies;
- evaluation of the effectiveness of marketing campaigns;
- customer equity management;
- business model management;
- assessment and improvement of managerial competences;
- analysis of decision-making processes;
- examination of cultural dimensions within organisations and in the context of international business;
- management within the framework of sustainable development;
- analysis of legal and ethical aspects of business operations;
- evaluation of corporate governance practices;
- applications of negotiation and mediation in conflict situations.
Teaching Objectives
The Department’s teaching mission focuses on:
- preparing students to carry out marketing activities effectively;
- developing practical skills in building and managing personal brands across digital and traditional media;
- strengthening analytical and decision-making competences relevant to managerial roles;
- preparing students to operate in culturally diverse environments;
- providing knowledge of communication theories and their practical applications;
- cultivating an understanding of the legal and regulatory environment shaping business activities in competitive markets;
- supervising bachelor’s and master’s theses in the above-mentioned areas.
Research and Implementation Offer
The Department provides expertise in:
- developing personal branding strategies for leaders;
- brand and image audits;
- optimisation of corporate governance and management processes;
- designing and implementing business models.
Consulting and Professional Services
Our service offer includes:
- workshops on personal branding and image-based marketing;
- consulting in brand management;
- job evaluation and value assessment;
- workshops on multi-criteria decision-making methods.
